On Wednesday, a new sweatshirt came out from the clothing company, Revolve, that is drawing a lot of controversy. It was designed by LPA and has the phrase: "Being fat is not beautiful, it's an excuse."
Social media immediately exploded about the sweatshirt, criticizing it's message as being that of "fat shaming". Many thought it was even worse that it was a skinny model showcasing the clothing item. The company, LPA was established by actress Lena Dunham's friend Pia Arrobio. Dunham herself said that the clothing line that this sweatshirt is from, is part of a collaboration Arrobio and her have been working on. They say the goal of the line is to "highlight quotes from prominent women who have experienced internet trolling & abuse." If anyone can be a good spokesperson for this, it would be Lena Dunham so it's fascinating she is standing up for the sweatshirts and clarifying that no, this is not fat shaming. The goal of the sweatshirts was actually to highlight the things said about women who have been fat shamed and use art such as fashion as a way to express it, not stand by them as true. That's where people got confused. These sweatshirts are not stand alone facts, but merely a mockery of what trolls online have already said. The problem is not the sweatshirt but the marketing and the way Revolve handled it and chose the model. That's the problem. The model should have been accurately representing the target audience and been a plus size model, not a thin, skinny one because that defeats the whole purpose. Dunham explains that here:
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For months I’ve been working on a collaboration with LPA through parent company @revolve - sweatshirts that highlight quotes from prominent women who have experienced internet trolling & abuse. This is a cause very close to my heart and the proceeds were meant to benefit charities that help young women by empowering them to express themselves through writing and art. Without consulting me or any of the women involved, @revolve presented the sweatshirts on thin white women, never thinking about the fact that difference and individuality is what gets you punished on the Internet, or that lack of diversity in representation is a huge part of the problem (in fact, the problem itself.) As a result, I cannot support this collaboration or lend my name to it in any way. I am deeply disappointed in @revolve’s handling of a sensitive topic and a collaboration rooted in reclaiming the words of internet trolls to celebrate the beauty in diversity and bodies and experiences that aren’t the industry norm. *** I’d like to especially extend my love and support to @palomija, whose quote was the first to be promoted and mangled. She’s a hero of mine. Like me, she gave her quote in good faith and shared her vulnerability in order to support arts education and to spread her message of empowerment, and she wasn’t consulted in the marketing. Not an ounce of negativity should be sent her way. *** My only goal on this planet is to empower women through art and dialogue. I’m grateful to every woman who shared a quote and so disappointed that our words were not honored. As a result, I will be making a donation to the charity of every woman’s choice who was wronged with me and I hope that @revolve will join me with a contribution of their own. *** P.S. This Rubens painting makes me happy because it’s about women joining in love, but he didn’t recognize diversity at all- he just loved curvy butts. Problematic fave.
What do you make of this sweatshirt made by LPA and put out by Revolve? Was the initial sweatshirt a good idea and the marketing poor? I believe so. What do you think?