This Halloween, you will likely see many friends post their furry friend in a costume.
Why? Because the National Retail Federation, Americans will spend $9 billion on Halloween this year. Pet costumes represent 15% of the $3.2 billion spent on all costume sales.
More than 31 million people will purchase pet costumes this year. Americans will spend an estimated $480 million on Halloween costumes for their pets.
Millennials are most likely to dress their pets in costumes and posting a picture of them online.
National Retail Federation spokeswoman Ana Serafin Smith says, “Social media is allowing millennial consumers to have fun with Halloween.”
So, do you dress your pet up for Halloween? I do!