The Hallmark Channel will restore an ad featuring a same-sex couple that had been removed from the cable network.
"The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused," Hallmark CEO Mike Perry said in a statement Sunday night. "Said simply, they believe this was the wrong decision."
"Hallmark will be working with GLAAD [Gay & Lesbian Alliance Against Defamation] to better represent the LGBTQ community across our portfolio of brands," the statement continued. "The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials."
Last week, The Hallmark Channel removed multiple Zola ads showing a same-sex couple after there was a lot pressure from conservative groups to remove them.