The social media app, Snapchat really dropped the ball with allowing a domestic violence suggestive ad slip through the cracks. The ad made light of the famous domestic violence incident that took place between Chris Brown and Rihanna.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG— Royce Mann (@TheRoyceMann) March 12, 2018
Of course social media users were outraged about this ad. Even Former First Daughter Chelsea Clinton weighed in on Twitter about this ad saying, “Just awful,” she tweeted. “Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this.”.
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.— Chelsea Clinton (@ChelseaClinton) March 12, 2018
Snapchat did of course get wind of this "mistake" and ushered out a statement: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
I understand mistakes happen but you'd think with the societal climate so on edge nowadays over gender inequality and treatment, that this would not happen as often as it recently has. Don't forget, we just saw a week or so ago Facebook "mistakingly" promoted underage teenage predatory behavior through a survery so this is happening. At least people are catching it and calling these companies out on it. Maybe it really is accidental but in today's society you can't afford a mistake on that subject because it will get back to you and online users will be sure to rip you for it!