Nebraska has become the first state in the United States to receive federal approval to ban the purchase of soda and energy drinks using Supplemental Nutrition Assistance Program (SNAP) benefits. The decision by U.S. Agriculture Secretary Brooke Rollins marks a significant shift in how SNAP benefits can be used. The ban, set to take effect on January 1, will impact approximately 152,000 Nebraskans enrolled in SNAP, a program designed to help low-income families buy groceries.

Governor Jim Pillen of Nebraska, who requested the waiver, stated, "There's absolutely zero reason for taxpayers to be subsidizing purchases of soda and energy drinks." He emphasized that SNAP should focus on providing healthy food options to families in need. Rollins described the move as "a historic step to Make America Healthy Again," echoing a phrase popularized by the Trump administration's Health and Human Services Secretary Robert F. Kennedy Jr.

The waiver redefines the types of food products that can be purchased with SNAP benefits, specifically excluding soda, soft drinks, and energy drinks. While Nebraska is the first state to implement such a ban, six other states, including Arkansas and Colorado, have submitted similar requests to restrict certain food and drink purchases or expand access to hot foods for SNAP participants.

Despite the support from state officials, the decision has faced criticism from anti-hunger advocates. Gina Plata-Nino, deputy director at the Food Research & Action Center, argued that incentive-based approaches are more effective than punitive restrictions in improving nutrition and reducing hunger. Eric Savaiano from Nebraska Appleseed expressed concerns that the ban could lead to increased stigma and administrative burdens for SNAP recipients.

The U.S. Department of Agriculture (USDA) oversees the SNAP program, which serves about 42 million Americans. Historically, the USDA has rejected similar waivers due to concerns over implementation challenges and the lack of clear standards for defining certain foods as good or bad. However, Nebraska's waiver represents a new direction in the ongoing debate over SNAP benefits and nutrition.

The Financial Exchange with Barry Armstrong