Will you boycott Gillette razors?

Photo: Getty Images

A new advertisement from razor brand Gillette is taking aim at “toxic masculinity.”

The ad changes Gillette’s iconic slogan to – “Is this the best a man can get? Is it?”

“As a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man,” Gillette said in a statement. “From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette.”

Gillette plans to donate $1 million per year to nonprofits with programs that help men become role models, for the next three years. 

Procter & Gamble now owns Gillette. However, the “World Shaving Headquarters” is still in Boston. 

The Kuhner Report

The Kuhner Report

Jeffrey T. Kuhner, "Liberalism's Worst Nightmare," is the host of The Kuhner Report. Read more


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